Is a Scam?

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Is a scam? Explore the digital identity verification service's background, controversies, and user insights to reveal's authenticity.

is a scam
Scam Grade:
B Grade: This business has a good reputation indicated by predominantly positive information across scam report sources. There are minimal concerns that would question their trustworthiness.

What’s The Background of is a company that provides digital identity verification for various purposes, such as government services, business, and military personnel. The company evolved from TroopSwap, a daily deals website founded by Blake Hall and Matt Thompson in early 2010. It has received government contracts for identity verification technology as a reputable organization.

In our experience as scam identifiers, we have set criteria to evaluate companies’ backgrounds and legitimacy. For, we focused on its founder, the business model, contracts, technology, and government services.

First, the founder, Blake Hall, is worth noting. His background in entrepreneurship and military service has helped instill values of trust and reliability in the company. Hall’s credentials speak volumes about his dedication and integrity as a West Point graduate and former Army officer.

As a business, has shifted its focus from a Groupon-like model to a digital identity verification provider. The company’s willingness to adapt to market needs and offer innovative solutions demonstrates its capability to serve diverse audiences.

Looking at its contracts and technology, has been entrusted with important tasks by working as a government contractor for identity verification systems. Such arrangements emphasize the company’s expertise and high-level technology. also serves a wide range of government services, further reinforcing its trustworthiness. The company’s solutions provide people with a secure way to access benefits and services, ensuring users feel confident when sharing their personal information.

To sum up the background information, we evaluated based on the following:

  1. Founder’s background and experience (Blake Hall)
  2. Business model and evolution
  3. Contractual agreements with the government
  4. Technology and solutions provided by
  5. Government services it serves

After considering all these factors, we observed that has a solid background and operates legitimately in its industry.

Why Do People Think is a Scam?

We’ve come across various concerns about – a company providing identity verification services in the online world. In this section, we will address some reasons people might think is a scam.

One primary reason for suspicion is various institutions’ sudden requirement for verification, such as the IRS. Some taxpayers feel uneasy about submitting their personal information, including a selfie, to a company they’ve never heard of before. This lack of familiarity raises concerns about the legitimacy of

Moreover, scams and fraud on the internet are on the rise, making people more cautious than ever about sharing their personal information. Fraudsters have sometimes used social media platforms to impersonate recognized institutions and lure people into giving up sensitive data. This has led to an increasing number of identity theft cases, and understandably, many individuals are wary about sharing personal data.

Another reason people might view with suspicion is that the process can be complex and frustrating for some users. In some cases, users might be unable to complete the verification process, leading to negative experiences that cast doubt on the company itself. However, these difficulties might stem from the system’s efforts to ensure maximum protection for the user’s identity and personal information.

Here are some common complaints we’ve encountered:

  1. Difficulties completing the verification process or uploading selfies
  2. Frustrating customer service experiences
  3. Unfamiliarity with before being required to use it

While these issues might contribute to the skepticism, it’s essential to note that reputable sources, such as the Help Center, provide guidance and support for users suspecting their account has been compromised. They encourage users to block and stop all communication with suspected scammers, report identity fraud, and request a credit freeze.

In our experience, gathering all relevant information and evaluating each company in detail is crucial. While people have reasons to view as a potential scam, it’s essential to consider the bigger picture, such as the company’s purpose in assisting reputable organizations in reducing identity theft.

What Controversies or Lawsuits Exist, if Any?

In recent times, has faced multiple controversies and lawsuits. One prominent case involved a former Ann & Robert H. Lurie Children’s Hospital employee in Chicago, who filed a class action lawsuit against in an Illinois circuit court. The lawsuit alleged violations of the Biometric Information Privacy Act (BIPA), accusing of not following proper data storage requirements.

Another controversy surrounding is its contract with government agencies to provide identity verification services. In April 2022, the company fired 39 employees from its fraud team, coinciding with a Congressional investigation into its practices. This raised concerns about’s effectiveness in detecting and preventing fraudulent claims.

Although not a direct lawsuit, has received numerous complaints from the Better Business Bureau (BBB), with customers reporting product and service quality issues.

While there are no known cases involving law enforcement or the Federal Trade Commission, these recent incidents are enough to warrant caution:

  1. The class action lawsuit regarding BIPA violations
  2. The Congressional investigation into’s government contracts and firing of fraud team members
  3. The complaints filed with the BBB

We closely monitor all developing events and controversies related to to help determine the company’s legitimacy.

What Did We Find In Our Research of

We discovered several critical pieces of information in our investigation into whether is a scam. First and foremost, we found that various government agencies and states widely use for identity verification. For instance, about two dozen U.S. states and ten federal agencies, including the Internal Revenue Service (IRS), contract with to detect and deter fraud attempts in benefit programs.

We searched the internet for red flags that might indicate is a scam, focusing on factors such as:

  1. Reporting mechanisms in place
  2. Communication channels with users
  3. Reviews and complaints from users
  4. Interviews with company representatives

Our research unveiled that possesses the necessary mechanisms for reporting identity fraud if users believe their personal information has been compromised. This demonstrates a level of transparency and trustworthiness.

We also noted that implements strong communication channels with users, such as email addresses, to ensure users can efficiently report suspicious activities or issues. Their Help Center provides clear guidance on what users should do if they believe they have fallen victim to a scam.

Upon reviewing user feedback, we found a Reddit thread discussing the legitimacy of While some users expressed concerns about the company’s efficiency, the consensus was that is not a scam but rather a legitimate service provider.

Moreover, we looked into interviews and statements made by company representatives. In a Bloomberg article,’s CEO, Blake Hall, detailed the extent of their efforts to prevent fraud and the strong measures in place to protect users’ information. This further reinforced our findings that does not exhibit the characteristics of a scam.

What Is The Company’s Scam Grade for

We continuously search the internet for information on whether companies are scams. After thoroughly researching, we have gathered relevant data and analyzed their scam potential.

Before diving into our findings, let’s understand what is. is a company that provides identity verification services to various organizations, including government agencies. Recently, the IRS partnered with to authenticate user logins to their site (source).

Now, let’s consider the factors that helped us determine our scam grade for

  • Fraudulent activities: It is essential to assess if there have been any instances of fraud connected to While they actively combat using their services for fabrication, they also provide information on reporting identity fraud and steps to take if you think you’ve been scammed.
  • Customer reviews: We looked at feedback from’s users, and the company has received mixed feedback. However, many customers have reported positive experiences on their Better Business Bureau profile.
  • Effectiveness in preventing fraud:’s CEO claims their service has stopped “tens of thousands” of fraudsters, as mentioned in a CBS News article. This indicates that they are proactively working to prevent identity fraud.

After considering these factors, here is our scam grade for

Scam Grade: B

We have assigned a scam grade of B based on our research. While it isn’t perfect, the company proactively addresses and prevents fraud. Users should still be cautious and vigilant when sharing personal information.

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