What’s The Background Of Noom?
Noom is a popular weight loss app developed by Saeju Jeong, a software engineer, and Artem Petakov, a former Google engineer. They founded the company to help people change their diet and lifestyle to achieve sustainable weight loss. The service combines dietitian information and a psychology-based approach to tailor users’ experiences based on their profiles.
As a company in the health and wellness industry, Noom focuses on providing accessible and engaging weight loss services. Through its app, they offer:
- Personalized meal plans
- Exercise tracking
- Progress monitoring
- Support from a dedicated health coach
- Access to a community of fellow Noom users
With this combination of tools and resources, Noom aims to create lasting habits and promote long-term weight loss. However, controversies have arisen around the company’s business practices and billing methods. For instance, there have been reports of difficulty canceling subscriptions after a free trial, leading to customer complaints and a $62 million lawsuit settlement.
In response to these issues, Noom has committed to improving its practices and addressing consumer concerns. Examining these issues is crucial to determining whether Noom’s legitimacy as a company and whether it’s a scam. We will delve deeper into all available data and make a judgment call based on our extensive research.
Why Do People Think Noom Is A Scam?
Several factors stand out when understanding why people view Noom as a scam.
First, many people report having difficulty canceling subscriptions or getting refunds. Users who sign up for a free trial or a monthly membership often cannot quickly opt out of the service.
Additionally, Noom has been known for offering misleading free trials, which can confuse potential customers and lead them to commit to a monthly membership. This confusion around the free trials can result in unintended tie-ups in subscription traps. Users may be unaware of the auto-renewal feature and the associated charges.
Furthermore, the terms and conditions of the app may be unclear or not easily accessible, making it challenging for users to understand their obligations and the costs involved.
Some key issues raised in complaints include:
- Difficulty canceling subscriptions
- Poor customer service when seeking refunds
- Misleading free trial promotions
- Auto-renewal causing unexpected charges
Due to these persistent issues, Noom has received a A+ rating from the Better Business Bureau. This rating should be considered when evaluating the legitimacy of the company and its practices.
What noom Controversies Or Lawsuits Exist, If Any?
Noom, a widespread weight loss and wellness app, has faced controversies and lawsuits. The most notable is a recent $62 million settlement over deceptive billing practices. The company was accused of misleading consumers into signing up for expensive, difficult-to-cancel subscriptions in this lawsuit. As part of the settlement, Noom will pay $56 million in cash and $6 million in Noom subscription credits.
In addition to the lawsuit, the Better Business Bureau (BBB) warned Noom after receiving over 1,200 complaints in 12 months. These complaints mainly focused on:
- Misleading free trials
- Difficult-to-cancel subscriptions after trial completion
- Unexpected charges
As scam finders, we also took note of the Federal Trade Commission’s (FTC) involvement in consumer protection. While there appears to be no direct action by the FTC specifically against Noom, the agency is known for acting against companies with misleading advertisements and consumer complaints. In general, some of the factors we always look for include:
- Consistent patterns in complaints
- Company’s response to issues
- Consumer protection agencies’ involvement
- Adherence to advertising ethics and guidelines
Regarding Noom’s advertisements, there has been controversy surrounding the app’s diet and coaching approach. While not a direct indication of a scam, it’s crucial to consider public opinion on the effectiveness and transparency of the app’s services.
In response to the controversies and lawsuits, Noom has agreed to the settlement and tried improving billing transparency. The company also constantly updates its policies and app features to provide better user experiences. While we cannot give a definitive judgment on whether Noom is a scam, users must be aware of the controversies and make informed decisions before using the app or signing up for subscriptions.
What Did We Find In Our Research of Noom?
Our research found various sources with differing opinions on Noom, a popular weight loss app. First and foremost, we looked into the Better Business Bureau’s warning about the app. Over 1,200 complaints were received in the past 12 months, and the significant concerns included:
- Misleading free trials
- Difficulty in canceling subscriptions after trial periods
However, it’s important to note that these complaints are more about the business practices and customer support than the weight loss program’s effectiveness.
We examined some user reviews and experiences, such as those shared on LalyMom’s blog, shedding light on the changes and results experienced during a long-term commitment to the Noom program. One critical insight was that many users appreciated the cognitive behavioral therapy techniques it employs, promoting a sustainable shift in their lifestyle and eating habits.
While the Centers for Disease Control and Prevention (CDC) haven’t directly evaluated Noom, it’s worth remembering that they advocate for evidence-based, comprehensive weight loss programs, which may include app-based approaches. Reviews of Noom’s program from various health and wellness websites, such as Forbes Health, suggest that it has its pros and cons. Still, the effectiveness of the program depends on individual commitment and compliance.
It’s worth comparing Noom with other weight loss programs and diets regarding effectiveness. Some key factors to consider when evaluating these programs include:
- Long-term weight loss success
- Evidence-based approaches
- Customization and personalization
- Support and tracking tools
- Cost and affordability
Our investigation found no instances where Noom overpromised results or exaggerated claims about its products or services. While some users might feel deceived by the app’s business practices and subscription model, it doesn’t seem to be a scam regarding the weight loss techniques it provides. However, this is a judgment call, and the ultimate verdict depends on the user’s perspective and experience.
What Is The Company’s Scam Grade for Noom?
We have thoroughly investigated Noom, the weight loss app that claims to offer a unique psychology-based and personalized approach to weight loss. Our analysis focuses on various aspects of the company, and here’s what we found:
Regarding fitness, Noom offers personalized daily workouts with exercise duration and intensity information. Furthermore, they provide access to a vast library of exercises and activities. Users reported that Noom’s approach to training is educational and supportive.
Upon signing up, Noom users create an account and complete a quiz that helps determine their unique calorie goals and weight loss plan. The app recommends green foods (low-calorie, high-density), yellow foods (moderate-calorie, mid-density), and red foods (high-calorie, low-density) and helps users track their daily intake.
Users are assigned personal coaches who provide guidance and support throughout the program. However, customer testimonials indicate mixed reviews regarding coach responsiveness and effectiveness. Some customers experienced difficulties in reaching their coaches, while others felt fully supported.
The free trial for Noom is another controversial aspect. Customers have reported issues with billing, subscription credits, and even refunds after signing up for a free trial. The Better Business Bureau has received over 1,200 complaints in the past year, mainly about Noom’s alleged misleading free practices and difficulties canceling subscriptions.
A Digg article labeled Noom as a scam, highlighting four main reasons for their claim. These concerns included the app’s dubious psychological bent, lack of accessibility to real dietitians, and an unsustainable calorie restriction approach, which, according to the article, could make weight maintenance difficult in the long term.
However, many users report positive experiences with Noom, praising the app for enabling them to develop healthy habits, improve their relationships with food, and even lose weight. The app has various nutritious recipes and resources, further promoting healthy eating.
Based on our investigation, we decided to break down the room’s scam grade as follows:
- Fitness & Nutrition: A
- Personal Coaches: B-
- Free Trial & Billing: D+
- User Testimonials: B
Considering all the information, we assign Noom an overall scam grade of C+. There are indeed some areas they need to improve, particularly concerning billing and free trials. However, elements of the app show promise, as it works to establish healthy habits and provides valuable resources for users in their weight loss journeys.